White-labeling is the process in which we re-brand all AccountChek-borrower interactions with your company name, logo, and customized email text. This allows you to leverage your brand's power and increase feelings of borrower security when using the AccountChek service. White-labeling is definitively a best practice of successful AccountChek users, is completely free, and is very easy to set up! For a full guide on setup, see our article on White-Labeling AccountChek to Leverage Your Brand.